the associate of arts in business equips students with basic skills in essential business areas. the integration of a christian worldview ensures that the education is morally and ethically grounded.
objectives
- explain how the four functions of management can be addressed through the christian worldview.
- discuss market segmentation and targeting using the 7 p’s (product, price, place, promotion, packaging, positioning, and people) of marketing.
- illustrate data used by decision-makers in today’s business environments.
- develop the entrepreneurial decision-making process from research to business plan creation.
major27 hours
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acc2020 accounting i3
the double-entry system of bookkeeping and the basic accounting cycle, including communicating financial information according to generally accepted accounting principles.prerequisite: college-level mathematics courses, higher than mat1000
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bus1070 microeconomics3
Principles of economic analysis with emphasis on microeconomic theory as it applies to the decision-making of households, businesses, and industries in the current economic environment, including scarcity of resources, opportunity cost, supply & demand, specialization and trade, and the role of government. Pre-requisite: College-level mathematics course
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bus2070 macroeconomics3
introduction to economic analysis at the aggregate level, including the impact of both domestic and international policies on key economic indicators and on overall macroeconomic performance. recommended: college-level economics course
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bus2200 entrepreneurship basics3
recognizing startup or takeover business opportunities, investigating businesses opportunities for feasibility, developing business concepts, and creating business plans.
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fin2010 introduction to financial management3
foundational financial theory and its application to management decision-making and firm valuation.prerequisite: mat2050
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mgt1000 introduction to management3
accepted management principles from historic and contemporary perspectives with application to not-for-profit and for-profit organizations.
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mkt1050 introduction to marketing3
the interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. the course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
- electives in acc, bus, fin, ldr, or mkt3
choose one of the following:
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mat2050 applied math (online students only)*3
a review of basic math functions with emphasis on real-world application, including fundamentals of banking, pricing, payroll, interest, reading and analyzing financial statements, taxes, insurance, and investments, and application of these concepts to situations in business and personal life.
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mathematics elective (circleville students)3
*students may count this course as a mathematics elective in the general education core. mat2050 is not available to circleville campus students.
