social media15 hours
mkt1050 introduction to marketing
the interacting marketing activities of analysis, planning, implementation, and control with a focus on competitive and customer analysis, marketing strategy development, and implementations for decision-making in domestic and global organizations. the course incorporates current developments in marketing, including the social, legal, ethical, and technological environments of marketing. students apply these skills and concepts in a real marketing situation to make recommendations for marketing strategy and tactics.
mkt3100 advertising and promotion
using media and incentives to inspire customers to purchase products or services.prerequisite: mkt3000
mkt3200 consumer behavior
basic consumer behavior theories and how that behavior can be affected by marketing strategies.
mkt4220 product and brand management
decision-making for the management of products and brands in relationship to the product life cycle.prerequisite: mkt3000
mkt4230 market research
use of data analysis and consumer perspective in contemporary marketing efforts.prerequisite: mkt3000